Articles
What I Wish I Had Known About Email Marketing
Over the past 6 years, I’ve had the honor of shifting and adapting our tech infrastructure at Stupid Cancer. With a nimble team, I’ve enjoyed quick deployments, and minimal consequences if things went awry.
Drinking from the Data Firehose
When I started with Stupid Cancer in late 2009, the organization had just invested in a SugarCRM database to manage relationships. I had used pharmacy management software since ’02 in my former life as a Pharmacy Tech, so I was familiar with the core functionality. SC had just hired a dev company and spent a considerable amount of money on what was then a worthwhile investment.
Migrating from Volusion to Bigcommerce
In March 2012, I stepped into the ecommerce world and launched a Volusion store for my non-profit, Stupid Cancer. I understood the basic functions of ecommerce, and felt like I could figure the rest out as I went. My expectations were pretty accurate, and found that navigating the unknown was a lot of fun. I picked Volusion because a colleague of mine had found success with their platform, and like any other digital software vertical, there were so many options. The sales started, issues that popped up along the way were remedied, and before I knew it, I had a successful online store.