Nurture Fundraisers Using CauseVox, Zapier, and ConvertKit
Fundraising is a crucial part of a non-profits existence. The biggest opportunity for a non-profit is leveraging its community to fundraise on its behalf. The hardest part is maintaining the attention of community members and empowering them to feel confident in their efforts.
For a year now, I've been using CauseVox as my primary fundraising tool for the Testicular Cancer Foundation. I really enjoy CauseVox because it puts a lot of the controls on the admin side, rather than having to go through an account manager or some other contact on the provider side.
Exploring CauseVox Zaps on Zapier
About 6 months ago, CauseVox began teasing their Zapier beta integration. As a Zapier lover and full-blown nerd, I'd been waiting for the integration to go live to see what kind of pathways I would have access related to fundraisers. A few weeks ago, the news came through that the integration was live. Excitement ensued.
The CauseVox options are simple and to the point. Did we A) Get a new fundraiser or B) Get a new donation?
With this info, I can do a lot of cool things.
One of the main features that really (I mean really) expensive fundraising platforms up-charge for is communicating with fundraisers within the platform. Campaign updates, direct emails, drip emails, etc. There's a ton of options.
My first Zap using CauseVox is to bridge the gap between a lack of communicating with fundraisers and using an email marketing platform I live in all day long, ConvertKit.
With ConvertKit, I can create drip email sequences to walk my fundraisers along a series of emails that convey important information, emotion, and reinforce why they are so important to our organization. (Fundraisers...if you are reading this, we love you!)
CauseVox has the ability to send a welcome email, which is fantastic. I haven't yet decided if I will keep this email active or send them all to ConvertKit for the entire email series. (On one hand, it's a safe bet that the email will always send, but on the other hand, I would love to have the open rate and click metrics that ConvertKit provides.)
Creating a Drip Email Sequence
Currently, our email series is broken up like this:
Email 1: Welcome to Fundraising
Email 2: More about CauseVox and tactical points around fundraising (includes link to proprietary PDF about fundraising)
Email 3: Where the money goes / why this is so important
I am curious to see how the response is to our new series of emails. With all communications, the last thing you want to do is be over communicative and have someone lose interest entirely. By looking at my ConvertKit open and click rates, I'll see which emails are most effective and which need some fine tuning.